Pediatric Associates of Durango was a ground-up Durango wordpress website for this world class Pediatrics practice. PA’s original site was a decade old – and relied on html and a few server side includes for navigation. The navigation structure had become incredibly complex over time as the site had grown.
Web Services Management worked with PA to identify a suitable WordPress theme. Then through several collaborative, side by side meetings with the client, we delineated the colors, fonts, graphics and style to use for the site. WSM relied on our WordPress expertise to build a custom, stylized child theme, and migrated the 100+ pages from the old website, including a deep library of Pediatric and medical articles. WSM built and design custom graphics for the site as needed.
During the migration process, WSM also provided a local photographer for a photo session in the PA office for high quality photos of the staff, office and daily work for the website and other marketing purposes.
Once the site was launched, WSM followed through with the in-depth WordPress SEO/WSO makeover that had been identified, with the client, in the early stages of development.
Over time, WSM has added custom WordPress programming, rich media, additional SEO work and technical guidance.
See the Pediatric Associates of Durango site at paofdurango.com.